Schedule

Monday, October 27^th

• 7:00 A.M.
  Registration & Breakfast

  Check in, pick up your name badge, conference materials and enjoy a hot buffet breakfast.

   

• 8:00 A.M.
  Welcome and Opening Remarks

  Bob Cassiliano, 7×24 Exchange chairman, will open the conference, provide an overview, review meeting logistics and address general housekeeping items.

• 8:30 A.M.
  Conference Keynote: IBM - Making the Extraordinary Possible

  The opportunity for progress is everywhere. The digital age provides extraordinary possibilities for those who look beyond what is possible now and toward what could be — to transform, innovate and advance their business with disruptive technologies, lead their industry through differentiation, and ultimately improve society and the world we all live in. Digital enterprises of the future are pursuing these visionary endeavors, innovating continuously and bringing the extraordinary to life today. They’re taking leaps driven by technology that create possibilities that were never before thought possible. They’re continuously adapting, reinventing and transforming to succeed and create new growth curves. They’re building trust — the foundation for success in an increasingly complex world of cloud, big data, mobile and social. Leaders must continue to look to the future. The question is no longer why, but how. Mike Desens will address the question industry leaders are asking: “How can we make the extraordinary possible?”

   

  

  Michael Desens

  Vice President & Business Line Executive, System z

  IBM

• 9:30 A.M.
  Refreshment Break

  Refreshment Break

• 10:00 A.M.
  Total Cost of Ownership of Cold-Plate Liquid-Cooling Hybrid Solutions for Data Centers

  Liquid cooling at the processor level has received the attention of the major IT equipment manufacturers. These manufacturers need to know whether the market is at a crossroads – if liquid-cooled IT thermal designs are becoming economically feasible, they will need to work with their clients through a period of transition while the industry learns how to account for the changes in IT equipment configuration.

   

   This study looks specifically at one type of liquid cooling that uses water pumped through a cold plate placed in contact with the IT system processor. The baseline for this study is a 2 MW facility using conventional air-cooling at the processor level coupled with conventional high-efficiency infrastructure (mechanical and electrical) equipment. The test case is the same 2 MW facility using hybrid liquid-cooling/air-cooling at the IT equipment level, coupled with a combined infrastructure to support both the air and the water cooling. Recurring costs (energy, maintenance, etc.) and capital costs (mechanical and electrical infrastructure, IT equipment) are inserted into a TCO model to determine whether the liquid-cooled solutions have a more favorable life cycle cost. These costs are calculated for several cities to account for climatic differences as well as local differences in utility and capital costs. The intent is to allow end users to scale these results to inform them in their decision making process for future IT equipment selection as well as their respective data center designs.

   

  Henry Coles

  High Tech and Industrial Systems Group

  Lawrence Berkeley National Laboratory

   

  Roy Zeighami

  Power and Cooling Architect

  Cisco

   

  Bill Carter

  Sr. Data Center Architect

  Intel Corporation

   

  Vali Sorell, PE

  Vice President

  Syska Hennessy Group

• 11:00 A.M.
  The Data Center Kaleidoscope:
  Balancing the Needs and Perspectives of Constituencies Weighing in on Data Center Projects

  In assessing potential data center alternatives corporate evaluations are performed using a “multi-lens” approach. What is important to one portion of the organization may have little resonance with another but these different perspectives must all be satiated for a company to get the data center they require. In this presentation, Chris Crosby will examine each evaluative “lens” and describe the elements that are critical to each and why. He will also discuss how many data center projects suffer from their failure to deliver the effective balance between all of a company’s constituencies.

   

  Chris Crosby

  CEO

  Compass Datacenters

• 12:00 P.M.
  Lunch and Networking

  Lunch and Networking

• 12:00 P.M.
  End User Xchange Forum

  Designed to encourage in-depth discussion and debate on the latest challenges in data center planning, design and operation, topics will include: trends in infrastructure design resiliency, energy efficient design and operational practices, capacity planning and management, and the day-to-day challenges in managing data center operations. The moderator will guide the discussion with the use of PowerPoint slides and handouts; however, the real star of this session will be you, the end user! Bring your appetites, but more importantly, be ready to engage your peers for an exciting interactive discussion on the latest challenges of our industry. Don’t forget those business cards as this will be a great opportunity to meet your peers in the industry!

   

  Moderator:
  David Schirmacher
  Senior Vice President of Operations
  Digital Realty and
  President
  7×24 Exchange International

• 1:30 P.M.
  ASHRAE: Valuable Insight from Operators and IT Manufacturers

  TC 9.9 has technical members from the major IT manufacturers.  These manufacturers continuously receive feedback about their equipment such as failures, performance, issues, etc.  This valuable feedback source combined with  end user feedback directly provides TC 9.9 with valuable data.  In some cases this can even be unintended consequences.

   

  This presentation shares the results of that feedback as well as other insight from the IT manufacturers.  This includes server power management features, operational issues with closed coupled cooling of servers, and ASHRAE’s new research on RH and its effects on data center operation.

   

  Don Beaty, P.E.

  President

  DLB Associates Consulting Engineers

   

  Roger Schmidt

  IBM Fellow and Chief Engineer for Data Center Energy Efficiency

  IBM

• 2:30 P.M.
  Create Your Own Sundae Break

  CreateYour Own Sundae Break

• 3:00 P.M.
  After a Breach

  Many of you have heard Kevin speak about hacking activities, and the preventative measures that can be taken to spot and deflect miscreants and evildoers. In this timely talk, you’ll hear Kevin talk about the aftermath. What happens if all the work isn’t enough, and folks break in? When all is chaos, what do you do first? What lessons can be learned from others’ experiences? In Kevin’s usual wry style, and with plenty of “war stories”, you’ll hear about how to detect hacker activity in the first place, how to kick them out, how to assess the damage and how to clean up afterward. You’ll also learn about the real costs of a breach – extending far beyond the simple dollar amount of money stolen.

   

  Kevin Kealy

  Chief Information Security Officer

  FIS Global

• 4:00 P.M.
  Concurrent Breakout Sessions

  Breakout A:
  Effectively Managing the BYOD Revolution

   

  BYOD—or Bring Your Own Device—is a growing phenomenon across all segments of business and education due to many advantages, but also creates some fundamental issues for the enterprise’s network. During this session, ADTRAN will address four key issues IT Managers face as they look to address the BYOD opportunity, and attendees will learn how to better prepare for and manage their network as they scale to accommodate the rise in devices and higher-bandwidth applications that are being accessed.

   

  Ted Cole

  Vice President of Channel Sales

  ADTRAN

   

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  Breakout B:
  Data Center Emergency Power Systems

   

  If you have ever wanted to compare and understand the differences between emergency power topologies, now is your chance to hear a specialist on this topic. Three recent data center projects will be discussed, delving into the benefits and limitations of each
  arrangement. Current technology makes paralleling easy. Many new considerations and opportunities exist, and this presentation will cover the fundamentals of what is available and how it can help you increase reliability and lower your costs.

   

  Curt Gibson, PE, ATD
  Data Center Design Engineer
  Generac Industrial Power

   

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  Breakout C:

  Not All Low Voltage Switchgear is Created Equal

   

  Reliable power cannot be compromised in mission critical facilities such as data centers. This session provides a forum to understand, discuss and evaluate the practices when using Arc Resistant Low Voltage Switchgear. Simulation cases and results will be presented demonstrating the significant differences between Bare Bus (Non-Insulated) and Insulated/Isolated Bus configurations for data center switchgear. Audience may participate in discussion of findings and conclusions gained from simulation cases.

   

  Tom Hawkins

  Consulting Product Engineer

  SIEMENS

   

  Rahul Rajvanshi

  Senior Product Engineer

  SIEMENS

• 6:30-9:30 PM
  Marquis Plus+ Partner Showcase: Vegas Meets the Wild West

  7×24 Exchange is proud to present the 2nd Annual Marquis Plus+ Partner Showcase. This premier exposition will resemble the Hospitality Events of the past where ALL attendees can gather around food, beverage and entertainment, to network and enjoy themselves thanks to our Marquis Plus+ Partners. Each of our partners will display their latest and greatest equipment, products and services available to assist you in your day to day data center operational needs.

   

  Special thanks to our Marquis Plus+ Partners that made this event possible: