Founder & CEO
Aaron Rallo is an online industry veteran who has spent the last 15 years building and managing large-scale transactional solutions for online retailers in data centers around the world. When Aaron realized that his company’s energy bills were flat throughout the year despite his clients’ highly seasonal demand patterns, he set out to build a solution that would address this very issue. Aaron has previously held positions with PNI Digital Media as Director, president and COO, Fuji Film as VP of web development and operations, and with Microsoft’s digital imaging team. Aaron is a graduate of Stanford.