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Social media has become a powerful marketing and communication tool in today’s society. Building your personal brand and creating a strong community can be a challenge. This workshop session is designed to help you learn the steps needed to build your own personal brand on social media and provide pointers on how to set up your profile and maximize your presence. Additionally, this session will provide ideas on what to do before, during and after the conference, to maximize your attendance. Boost your career, your business, and your community while improving your digital and social media skills.

Organized by the Women in Mission Critical Operations (WiMCO)® Committee

Juli Ierulli (bio)
Marketing Communications Manager, Large Power Systems – Industry Solutions, Caterpillar, and
Marketing Director, Vendor Representative, 7×24 Exchange International

Lillian Rivera (bio)
Director of Marketing
Primary Integration

Denman Wall (bio)
Sr. Director of Interactive Services,
Dolci Interactive